With over 19 years in the asset management software industry, Ali is a marketing and sales operations professional, with a record of successfully leading and developing teams, creating connection and community, and influencing the strategic direction and financial performance. She also served as a founding member of the executive management team at Lucity, participating in the successful growth of the organization.

Driven by a passion for understanding and creating solutions to improve the status quo, Ali is excited to be bringing her expertise to the sales team at Optimatics. She thrives on planning and executing business transformation strategies.

Formerly serving as Vice President of Client Services at Lucity, she also possesses a bachelor’s degree in civil engineering and a master’s degree in business administration.